Haarla and Metarom work together to make life sweeter.

When it comes to food and beverages, consumers are increasingly interested in healthier and more sustainable alternatives. However, the perfect taste and mouthfeel are no less important. Together with Metarom, the global manufacturer of flavors and caramels, Haarla offers wide range of plant-based, clean label flavoring and caramel options for the food and beverage industry. With these ingredients, you can create final products that have just the perfect taste and texture, whether you are a manufacturer of dairy products, ice cream, biscuits, beverages, or confectionary.

Simple ingredients, versatile flavors and textures

Metarom’s aromatic caramels are vegan and can also be clean label. Moreover, they are Halal, Kosher, and ISO 22 000 FSSC certified. The caramels are made simply from water and sugar and contain no artificial flavors. During the caramelization process, by adjusting temperature and heating time, any desired taste profile (floral, rum, nutty, etc.) can be achieved – ranging all the way from dark tones to light. The quantity, type and botanical origin of the sugars also factors in the organoleptic properties of the caramels.

The confectionary, ice cream and pastry industries use Metarom’s aromatic caramels in many different applications. An aromatic caramel can among others be used as a flavoring with the advantage of having a clean labelling since it is not a flavor but brings a caramel taste. The aromatic caramels are in liquid form and can be added directly to the mass during production. Depending on the customer’s needs, texturizing agents such as starch, pectin or carrageen can also be added to create a stickier or gel-like texture. Then, the aromatic caramel can be used as a topping in a product, without it mixing with the rest of the mass.

Optimized and tailored to your needs

Through Haarla, the exclusive distributor of Metarom in Finland and Sweden, you can access a great variety of different aromatic caramels. Careful R&D and an array of references produced regularly, ensure that every customer can find the perfect fit for their needs. If necessary, the taste and texture of the caramels can also be individually tailored. We work together to find – or develop – the perfect aromatic caramel for every customer.

We constantly follow the newest trends of food manufacturing. For example, the salty caramel trend shows no signs of passing, and salt could easily be added to aromatic caramels to create an interesting taste profile. To achieve the perfect taste perception, the pH of an aromatic caramel can also be adjusted. For some dairy industries, we offer aromatic caramels for which we have neutralized the pH.

In addition to aromatic caramels, Metarom also offers flavorings and fillings. Among the wide range of fillings (with butter, cream, salt, fruits fillings, licorice filling, etc.), we also offer more specific fillings such as bake stable fillings, low sugar and calories fillings (for health and wellness applications, such as protein bars), vegan fillings for different applications such as chocolates, ice creams, bars.

At Haarla, we always want to help our customers make good choices. If you want to discuss caramels and flavorings best suited for your application, the Haarla experts in our Food team are at your service.